Journal Essay Example | Topics and Well Written Essays - 500 words - 14

Journal - Essay Example According to Okonkwo, his father, Unoka, was everything a man should not be. He was passionate about music and a merriment and lived a life devoid of care. Okonkwo, who did not share his father’s passion on music, thought of him as a hopeless idler. His belief was supported by the fact that his father hadn’t managed to take a single title from his clan, which essentially proved him an outcast in a society which positioned a man based on the number of titles he managed to take. Above all, Unoka also lived and died in debt. This gave enough reasons for Okonkwo to dread this kind of existence for the rest of his life. So most part of Okonkwo’s life sees him trying hard to convince himself and others that he was strong, unlike his father–(Achebe 3) Okonkwo’s son Nwoye was a cause of much distress to his father. As a 12-year old lad, he had inherited his grandfather’s gentle nature, passion for music and the love for a peaceful life. In Okonkwo’s perspective, he was turning out to be an incompetent man... But Okonkwo was firm in his belief that he could bring his son to the right path by beating and forcing him towards it. Nwoye himself was striving to please his father. Though he was still a child, he found secret pleasure in feigning masculinity and in the process, pleasing his father. He was forced to rebuke his mother’s gentle ways, thanks to his father’s violent commandments. But deep within, he was unsure of his thoughts and what he actually wanted. And more importantly, he lacked the freedom to think, thanks to his father’s tyrannical ways. He found much needed companionship and a role model in Ikemefuna, who came to stay with the family as a punishment to a crime committed by a member of the village he belonged to. But Nwoye’s joy was short-lived as the elders of the village decide to murder Ikemefuna, a wise, fine lad of 18, based on the command of the oracle. Not only does Okonkwo support the

Integrate to Marketing Communication Essay Example | Topics and Well Written Essays - 1000 words

Integrate to Marketing Communication - Essay Example Introduction In order to suggest what makes Arnott’s Tim Tams company a strong brand name one has to have a closer look at the corporation’s competitive advantage, its strength and weaknesses; the client fairness and their market blending. Considering the company’s products, its organization and its mission, its competitive advantage is its reasonable trademark. Clients who purchase fair trade products are viewed as being decent consumers. Ethical consumers are concerned with fair prizes among other things (Schultz et al.2002). Therefore, it can be suggested that Arnott’s Tim Tams competitive advantage is its reasonable trademark because it deals with a particular type of consumer who is willing to pay more money for products and become loyal to the company, which on the other hand is selling fair trade products. Furthermore, Arnott’s Tim Tams product success is one of its chief strengths. The company pays a lot of focus to the quality of its produc ts and its suppliers. For that case, this is the reason why the customers are considerably fulfilled and are eager to pay more. Arnott’s Tim Tam clients can be certain that they will purchase high standard products. Context Analysis As much as client fairness is concerned it can be suggested that it comprises of value fairness, brand justness and affiliation equity. Patrons who are justly worried about the concern of fair trade are most probably to bond with Arnott’s Tim Tams biscuit chocolates if they are the just fair trade brand in the area. Bringing a closer look at Arnott’s Tim Tams marketing blend, 4Ps can be taken into account. The price, product, place, and promotion. Taking into account Arnott’s Tim Tams product prices, it can be suggested that its products are not cheap, but simultaneously they are affordable. The patrons understand the fact that they pay more for the product bearing in mind that they embrace fair trade. The chocolate biscuits i ndustry is becoming more concerned with very precise target markets. The premium chocolate, for example is very prominent. The threat of chief producers penetrating in to the classification is rather high. Arnott’s Tim Tams brand is well valued amid those who have had the privilege of feeling the product. The brand has a paltry market share than the bigger competitors in the classification who have more monetary influence and extensive market share. Conversely, economic development has been reducing globally, with a lot of consumers losing their jobs and taking key pay cuts (Schultz et al. 2002). Going by the specifics, consumers are measuring their spending patterns and are cutting out on extravagant things and opting for inexpensive varieties of certain products. With respect to market trends in the chocolate biscuits industry, one great opportunity for Arnott’s Tim Tams could be to make their chocolate biscuits not just for fair trade product, but also a premium pro duct. Arnott’s Tim Tams company could as well increase its market share by growing many distinct unique tastes. If there is any more opportunity, it is probably that the company will attract more consumers. The other opportunity for Arnott’s Tim Tams lies in printing the cocoa content on its products for customers who are attentive on this. Ultimately, the company could begin a new, entirely natural, product side. As a result, these consumers will see it as fair trade and natural. This will be very appealing to their present consumer